Can You Do Multi-Store in Shopify Plus? A Complete Guide for E-commerce Expansion

Expanding an e-commerce business often requires selling across multiple regions, currencies, and customer segments. If you’re using Shopify Plus, you might wonder: Can I create a multi-store setup? The answer is YES, but the approach depends on your business needs.

In this article, we’ll explore how you can implement a multi-store strategy on Shopify Plus, including different methods, benefits, and the best approach for your business.

Does Shopify Plus Support Multi-Store Setups?

Unlike some e-commerce platforms that allow multiple storefronts under a single dashboard, Shopify Plus does not natively support multiple stores within one account. However, Shopify Plus users have several workarounds to manage multiple stores efficiently.

Here are the four best ways to set up a multi-store experience in Shopify Plus.

1. Expansion Stores: Best for Global E-commerce

One of the biggest advantages of Shopify Plus is Expansion Stores. Shopify allows up to 9 expansion stores under a single Plus account, meaning you can create separate stores for different regions, business models, or customer segments.

Key Benefits of Expansion Stores:

• ✅ Sell in multiple countries with dedicated regional stores.

• ✅ Manage different product catalogs per store.

• ✅ Customize pricing, promotions, and taxes for different markets.

• ✅ Use unique themes and branding for each store.

Best for: Businesses selling in multiple countries with different pricing, languages, and regulations.

2. Shopify Markets: Best for Localization

If you prefer one store with localized experiences, Shopify Markets is a built-in feature that allows you to sell internationally from a single store. It enables:

• 🌎 Multi-currency & localized pricing.

• 🏳 Multiple languages with automatic redirection.

• 📦 Custom shipping and duty settings per region.

Best for: Businesses selling internationally but want to manage everything under one Shopify Plus store.

3. Headless Commerce: Best for Custom Multi-Store Experiences

For businesses needing highly customized multi-store solutions, headless commerce is an advanced option. This approach decouples the frontend from Shopify’s backend, allowing multiple storefronts with a shared backend.

How It Works:

• 🏪 Multiple storefronts (React, Vue.js, Next.js, etc.) connected to a single Shopify backend.

• 🚀 Fast and flexible user experiences.

• 📡 API-driven checkout & pricing logic.

Best for: Enterprises that need custom multi-store architecture with high flexibility.

4. Shopify Plus Scripts: Best for Custom Pricing

For businesses that don’t need separate storefronts but want different pricing for different customers, Shopify Plus Scripts allow:

• 🎯 Custom pricing for different user groups (e.g., wholesale vs. retail).

• 🏷 Automatic discounts without using discount codes.

• 💳 Dynamic checkout experiences based on user behavior.

Best for: B2B businesses or brands with tiered pricing models.

Which Multi-Store Approach is Best for You?

Final Thoughts: Expanding Your Business with Shopify Plus Multi-Store

Shopify Plus provides powerful tools to manage multiple stores, whether through Expansion Stores, Shopify Markets, or custom solutions like Headless Commerce. Choosing the right approach depends on your business goals, budget, and scalability needs.

🚀 Need help setting up a multi-store Shopify Plus solution? Contact an expert Shopify Plus developer to build a scalable, high-converting e-commerce experience.

FAQs on Multi-Store in Shopify Plus

1. Can I manage multiple Shopify Plus stores under one dashboard?

No, each Shopify Plus store operates separately, but Shopify Plus Organizations Admin allows you to manage multiple stores more efficiently.

2. Can I sell in multiple currencies with Shopify Plus?

Yes! Shopify Markets enables multi-currency selling within a single store.

3. Is Shopify Plus Headless Commerce suitable for all businesses?

Headless commerce is ideal for enterprises needing custom storefronts, but for most businesses, Shopify’s native features (like Markets & Expansion Stores) are sufficient.

4. How do I choose between Shopify Markets and Expansion Stores?

• Use Markets if you want one store with localized pricing and content.

• Use Expansion Stores if you need separate product catalogs and unique branding per region.

Get Started with Multi-Store Shopify Plus Today!