


Shopify Plus vs Shopify: What’s the Difference and Which One is Right for You?
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Introduction
Shopify is one of the most popular eCommerce platforms, known for its ease of use and scalability. However, when businesses grow, they often face the decision of whether to upgrade to Shopify Plus—the enterprise-level version of Shopify.
If you’re wondering about the differences between Shopify and Shopify Plus, keep reading to understand their features, pricing, and which one is best suited for your business.
What is Shopify?
Shopify is a cloud-based eCommerce platform that enables businesses to create an online store, manage products, process payments, and handle customer interactions. It offers an easy-to-use interface, customizable templates, and various pricing plans catering to small and medium-sized businesses.
Key Features of Shopify:
Intuitive drag-and-drop store builder
Various themes and customizations
Secure payment processing
Inventory and order management
Marketing and SEO tools
Shopify App Store for additional functionality
Shopify Pricing Plans
Basic Shopify – $39/month (ideal for small startups)
Shopify (Standard) – $105/month (suitable for growing businesses)
Advanced Shopify – $399/month (best for scaling businesses with more complex needs)
What is Shopify Plus?
Shopify Plus is an advanced eCommerce solution designed for high-volume businesses and enterprises. It provides greater scalability, automation, customization, and dedicated support compared to regular Shopify plans.
Key Features of Shopify Plus:
Advanced automation tools (Shopify Flow, Launchpad, etc.)
Dedicated account manager and 24/7 priority support
Greater API access for custom integrations
More customization options with Liquid (Shopify’s templating language)
Exclusive apps for businesses with high sales volumes
Ability to handle multiple stores under one account
Advanced security and compliance features
Shopify Plus Pricing
Unlike regular Shopify plans, Shopify Plus pricing is custom-based and starts at $2,000/month. The cost increases depending on your business size and needs, making it a significant investment for larger businesses.
Shopify vs Shopify Plus: Key Differences
Feature | Shopify | Shopify Plus |
Pricing | $39 - $399/month | Starts at $2,000/month |
Support | 24/7 support | Dedicated account manager & priority support |
Customization | Limited | Full access to Liquid and APIs |
Automation | Basic | Shopify Flow, Launchpad, Scripts |
Scalability | Suitable for small to medium businesses | Designed for high-volume, global brands |
API Access | Limited | Full API access for integrations |
Multi-store Management | Not available | Yes, multiple stores under one account |
Checkout Customization | Basic | Full checkout customization with Shopify Scripts |
Exclusive Apps | No | Yes, includes wholesale & automation tools |
Who Should Use Shopify vs Shopify Plus?
Choose Shopify If:
You’re just starting out or running a small business.
Your monthly sales are below $50,000.
You need an easy-to-use platform without complex features.
You want to keep costs low and use third-party apps for additional functions.
Choose Shopify Plus If:
You run an enterprise or a rapidly growing business.
Your sales volume exceeds $1 million per year.
You need custom integrations, advanced automation, and dedicated support.
You require more flexibility in checkout customization and API access.
You operate multiple stores across different countries and need a centralized management system.
Conclusion
Shopify is a great option for small to medium-sized businesses, while Shopify Plus is best for enterprises that need advanced features, scalability, and dedicated support.
If you’re a high-volume business looking to optimize efficiency, automate workflows, and expand globally, Shopify Plus is worth the investment.
However, if you’re just starting or don’t require complex features, the regular Shopify plans should suffice.

Still unsure? You can start with Shopify and upgrade to Shopify Plus when your business outgrows the standard plans.
For more insights on eCommerce platforms, keep following our blog!, or reach us directly from our website
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